About

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Born in Tokyo, inspired by Los Angeles—BEAMS has reimagined American style through a Japanese lens since 1976. Now, after decades of cross-cultural exchange, we meet in Singapore.

Rooted in Tokyo and shaped by decades of global exchange, BEAMS brings its perspective on style, culture, and community into the local rhythm of Singapore.

1970's

The founding of the company and admiration for the American lifestyle

1980's

Japanese economic growth and the boom of the business

1990's

Fashion segmentation and cultural transmission

2000's

Going back to authentic goods and the start of overseas expansion

2010's

A maturing market and diversification

2020's

Expansion and rise of community