〈BEAMS〉 2026 AUTUMN & WINTER
SEASON LOOK
“EVOLUTION FROM THE ROOTS”

For the 2026 Autumn/Winter season, 〈BEAMS〉 reinterprets the ruggedness and sex appeal of 1950s American culture through a modern lens. Guided by the theme “EVOLUTION FROM THE ROOTS,” we regard the brand’s foundational, timeless American casual style as “BASIC,” fusing it with “EXCITING” elements such as vivid color palettes, bold layering, contemporary sizing, and modern details. The result is a aesthetic that is classic yet captivating and powerful.

The color palette features vibrant accent tones inspired by 90s outdoor wear, including bright blue, orange, and turquoise. These accents seamlessly blend into basic items and muted tones, bringing a sense of brightness and excitement to autumn/winter wardrobes that often lean dark.

Extracting essence from era-defining styles and cultures, we present a updated American casual look—reimagined through the unique perspective of 〈BEAMS〉.

24 seasonal looks are now live on our official website.
▶ View the SEASON LOOK