Things cherished in our daily lives,
things shaped and polished through the years,
things we call tradition.
Giving a new world to these beloved objects.
When you hold them in your hands,
you will find a gentle smile waiting.
In English, one's life's work is called a "Calling."
Perhaps something led us to this very moment.
Things that would never be born
without that encounter.
ーー

The name “Calling” carries a double meaning: a vocation, and a calling that finds you.

Having traveled the globe discovering exceptional creations, our team connects with artisans whose craft is their life’s calling. By reinterpreting traditional techniques and cultural heritage through a contemporary lens, Calling proposes a fresh perspective on craft—from Japan to the world—through the medium of fashion.

“Calling” showcases three brands that embody this philosophy:

〈CATHRI〉 — Updating Kurume-gasuri weaving, an Important Intangible Cultural Property, into contemporary loungewear.

〈HIZEN Jewelry〉 — Reinterpreting historic Hizen ceramics as precious gems, reimagined into fine jewelry.

〈Calling〉 — The original label working directly with Japanese materials, mills, and artisans to carry time-honored techniques into the future.

Please also take a look at our specially created lookbook page.
▶ View the LOOK